”Starbucks Just Offered Gold Status To Anyone
Who Walks In The Door.”
- HuffingtonPost.com
I briefly worked on The Starbucks App launch for "Gold Status", a rewards program that hooks you up whenever you need your caffeine fix. When we pitched the ideas we wanted to bring out the fun side of the brand’s personality through animation while portraying coffee connoisseurs and in-store purchasing experiences. The idea is simple, as start with a cup of coffee taking center stage. Although I was part of the team who came up with the initial concepts and storyboards, I was not involved in the production process of the final animations. Nevertheless, I’m happy to our ideas make it into the final video series that got pushed out in digital and traditional media. The crew responsible for the beautiful animation is the motion design & production studio We Are Royale.
